Individuelle persönliche Befragungen - Individual Personal Interview:

- Explorative Interviews; offen - open, leitfaden-gestützt - guides;

- intensive Tiefeninterviews (biographische Themen)- deep intensive interviewa / biographic themes;

- situative description; problem-centred description

- focus / stimuli given

- association / mind mapping

- comparing / pair, Rating / Likert-Scale / semantic profile

- narrative Interview

- Experimental Interviews / Situations

- Projective Testa

- Reparatory Grid (comparing triads) (Personal Construction Theory)

- Role Play / Psychodrama

- thinking aloud method/ reparatory grid/laddering /

- Convergent Iinterviewing

- Conjoint

- Zentriertes Interview

Gruppen-Interviews - Group Interviews

Tandem Interview – simulation of situation at POS (consumer - market service personal)

Konversationanalyse / Soziogramm

Diskurs-Analysis

Focus group interview

Sociogram / sociopsychological

Inhaltsanalysen - content analysis

Analysis of content of consumer information

Nutrition Information in Media / Reichweite – Auditorium / Valenzanalyse / Contextanalysis