Motive und Ernährungsverhalten
Als Motiv wird in der Psychologie eine relativ stabile Persönlichkeitseigenschaft bezeichnet, die beschreibt, wie wichtig einer Person eine bestimmte Art von Zielen ist. Motive sind Komponenten der Selbststeuerung der Menschen. Die Variable Motivation (Fragebogenskalen) versucht die Handlungsbereitschaft zu bestimmten, um das Ziel zu erreichen (auch Vergleich mit konkurrienden Zielen).
Motivbereiche: Bedürfnisbefriedigung, Selbstbild, soziale Rolle, Lebensziele, u.a.
Motive sind nicht zwingend bewusst. Motive werden traditionell mit dem Thematischen Auffassungstest (TAT) oder dem neueren Operanten Motivtest (OMT) bestimmt. Beide Tests sind projektiv, sie messen Motive, indem sie Assoziationen zu Bildern abfragen: Was ist für die Hauptperson in dieser Situation wichtig und was tut sie? Wie fühlt sie sich? Warum fühlt sie sich so? Auch Fragebögen können zur Motivmessung eingesetzt werden, sie erfassen allerdings nur bewusste Motive.
Motive beim Essen - Genuss (Geschmack); Bequemlichkeit; Preis, Gesundheit (gefühlte Funktionen des Essens - Muntermachen, Stimmungsaufheller, usw); Körperbild, Aussehen(Abwägen von Handlungsmöglichkeiten; Optionen und deren jeweiligen Folgen) (eigene Motive, Werte bezug zu gesellschaftlichen, sozialen Werten)
Informationen
- wikipedia -
Motivation zur Verhaltensänderung - Konzept etwas anstossen, schupsen EUFIC Review Nr.7 - 2014 -
– nudging (z.B. neue Speisen / Ernährungserziehung) GVmanager 12_2014 - Die Welt 17.11.2014 /
- Nudge Theory - wikipedia - Nudge -
Lentils will help you run faster: Communicating food benefits gets kids to eat healthier. link bei www.eurekalert.org 08.05.2018 (ref. dpa-Meldung am .08.05.2019 z.B. Rhein-Zeitung + Berliner Zeitung -
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